What do you think makes customers MORE loyal to a company? (select all that apply)

Discounts offered to repeat customers

Company stays in touch regularly

Great service

Personal Thankyou messages

Early access offers

Easy to contact the company

Feedback is welcome by the company

Quality products

Other

Please explain

Would you pay to be part of a loyalty program or do you think loyalty programs should be FREE?

I would pay

It should be free

Not sure

Do you think a satisfied customer is a loyal customer?

Yes

No

Does your company offer a loyalty program?

Yes

No

Does your company measure customer loyalty? if so select all the metrics you use to measure this - if you have any measures you use that are not shown, add them please

Customer Repurchase Frequency

Net Promoter Score (NPS)

Customer Loyalty Index (CLI)

Customer Effort

Spend

Frequency Sharing Feedback/Partcipate In Surveys

Other

Please explain

Other

Please explain

Other

Please explain

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